Arctic Sweden Digital Summit 2026
01.09.2026
Arctic Sweden Digital Summit 2026
Discover the diversity of Swedish Lapland
Together with selected tourism partners from Swedish Lapland, we are inviting you to an inspiring digital sales event focused on authentic Arctic experiences, sustainable tourism and meaningful connections with the travel trade.
Meet suppliers from Swedish Lapland face to face during the workshop
The Arctic Sweden Digital Summit 2026 brings together tourism suppliers and international tour operators from the DACH region, Benelux and selected European markets. From mountain landscapes and wilderness lodges to Sámi culture, outdoor adventures and experience-based travel products, the event highlights the diversity of Swedish Lapland across the seasons.
Explore Arctic experiences from Swedish Lapland
Through pre-scheduled online 1:1 meetings, participants will have the opportunity to discover new products, strengthen existing partnerships and gain fresh inspiration for future Nordic itineraries. Depending on the final program, the event may also include destination presentations, short webinars or inspirational sessions offering deeper insight into the region, its culture and current travel trends.
Arctic Sweden Digital Summit takes place on 1 September 2026.
Registration is open, and meeting booking opens on 17 August 2026.
Arctic Sweden Digital Summit 2026
Schedule, 01/09/2026
- 09:00 - 09:15 - opening/ welcome
- 09:20 - 12:15 - 1:1 meetings*
- 12:15 - 13:00 - lunch break
- 13:00 - 14:45 - 1:1 meetings
- 14:45 - 14:15 - coffee break
- 15:15 - 16:50 - 1:1 meetings
* meeting duration: 15 min + 5 min break
Location: Online
Registration: open
Costs: free for tour operators, travel agencies, product managers, Nordic travel specialists, adventure & nature travel buyers
Why Swedish Lapland?
Swedish Lapland offers a unique combination of Arctic nature, mountain scenery, Indigenous Sámi culture and year-round outdoor experiences.
For travelers seeking space, silence, authenticity and nature-based adventures, the region represents a growing demand within the European travel market. From hiking under the midnight sun and autumn colours in the mountains to Northern Lights, winter wilderness and cultural encounters, Swedish Lapland creates experiences that stay with travelers long after the journey ends.
For tour operators, Swedish Lapland offers a diverse portfolio of products that can be marketed across multiple seasons. The combination of outdoor activities, culture, wellness, gastronomy and sustainable tourism creates opportunities to appeal to a wide range of target groups, from active travelers and nature enthusiasts to cultural explorers and premium small-group segments.
Official Workshop Partner: Arctic Sweden Visitors Board
The event is organized in cooperation with NordicMarketing. 